Middle All-Firm

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Across
  1. 3. Something you might design for social media using Canva or Adobe Express
  2. 6. Group of students advocating for an entrepreneurship minor at PSU
  3. 9. Visual symbol or mark for a company
  4. 11. This event
  5. 12. Target group for a product or campaign
  6. 13. One key metric of success on Instagram
  7. 14. Event space in State College
  8. 15. Name of the firm we're all here for
  9. 17. Type of promotion relying on personal recommendations
  10. 18. Coffee shop in downtown Bellefonte
  11. 20. Slogan or catchphrase
  12. 22. Part of PESO, media coverage you did not pay for
Down
  1. 1. Two words, way to assess a business' current situation
  2. 2. Residential community for LGBTQ+ people at Penn State
  3. 4. Team at HVC that handles three part-time clients
  4. 5. The Director of ______ ______ made this puzzle
  5. 7. Local company that sends care packages to troops
  6. 8. App for viewing a variety of media, HVC client
  7. 10. Massage studio in State College, connected to AIM Higher Seminars
  8. 13. One-page document with basic information about a business or product
  9. 16. Email a PR Practitioner may send to a journalist
  10. 19. General term for a busines we're working with
  11. 21. Search Engine Optimization, for short