Marketing RECAP

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Across
  1. 4. : Perceived value of a product in customers’ minds
  2. 7. : The total number of potential customers
  3. 9. : The value given for customers to pay for a good or service
  4. 10. : The process of getting your products to your customers
  5. 12. : This is the opposite of a profit
  6. 13. : Activities used to communicate product benefits to customers
  7. 14. : Other companies that sell the same products as yours and you could do without
Down
  1. 1. : Apple has a logo which uses considered a
  2. 2. : Promise of value a company delivers to customers
  3. 3. : The process of dividing a market into distinct groups
  4. 4. : This is where your revenue equals your cost.
  5. 5. : A smaller market in which you cater for.
  6. 6. : Creating an image of a product in the customer’s mind
  7. 8. : A method of non-personal promotion through sales media
  8. 11. : One of the four Ps in marketing. An offering to the end consumer.