LinguaBusiness Final

4. A … ad is an advertisement that appears at the top, bottom, or side of a website.
5. Another word for a TV advertisement.
9. Information about survey respondents’ age, income, education, etc.: … information.
10. A … … lists the prices for advertising in a magazine or newspaper.
11. To be at a trade fair stand answering visitors’ questions and giving out information: to … a stand.
13. You use a … … to show a presentation
16. A free item, such as a pen, a mousepad, or a calendar, given to customers to promote a company.
17. This person writes the text for advertisements.
22. To give a product or service a new image: to … it.
23. Small shops with long opening hours that sell basic items such as milk, bread, cigarettes, and magazines: … stores.
25. A … … has information on a registered website user such as his or her name, password, and details of what products have been bought.
26. What the first word in PR stands for.
29. The percentage of responses received to a questionnaire: the

1. A … discount is a discount given for very large orders, usually placed by another business.
2. A … … is a fixed amount that a customer pays every month / year, etc. for a product or service
3. The group of people that a company wants to sell its products or services to: the … group.
4. Comparing your company’s products or services with those of the competitors: …
6. A company that competes with others for the same customers is your...
7. The most important results from a market research study are called the …
8. When two or more companies compete by cutting their prices it is called a price … .
12. One of the four Ps, this refers to where the product is sold or advertised.
14. An advertisement with … appeal is attractive for logical reasons.
15. The stage of the product life cycle when the product’s market share is increasing.
18. This is a two-word phrase for a series of related items sold by a single company
19. A small group of people brought together to share their ideas and opinions for market research: a … group.
20. Another word for the introduction in a press release.
21. Changing the price of a product or service depending on where it is sold: … pricing.
24. A positive comment about a company’s product from a satisfied customer or a celebrity: a product … .
27. You use it to find out what customers think
28. he average price of a product or service is called the