Midterm Marketing Review

3. Which segmentation method divides markets by location?
5. The concept of offering multiple payment methods like Apple Pay and credit cards is an example of _____ utility
8. Customer lifestyle and interest is the primary focus of which form of segmentation?
9. Which marketing mix element involves product selection and brand name?
11. Which marketing function involves getting money to set up and run a business?
12. Utility that involves changing raw materials or a product to increase usefulness
13. The group most likely to buy a product
16. Which marketing function determines how much to charge for a product?
17. Which type of utility refers to when a business makes products available where customers want them?
19. marketing function that involves obtaining and developing products is called product ________management
20. Form of utility focused on making products available when customers want them
21. Product, Place, Price, Promotion, Packaging are also known as the _____-

1. Marketing function that involves gathering and analyzing information about consumers, trends, and competitors' products
2. Which marketing function involves transporting products?
4. Which marketing mix element involves communication that informs and persuades customers about goods and services?
6. Which marketing function focuses on building and maintaining relationships with customers?
7. Which utility type would be most relevant when a company provides clear instructions on a product's packaging?
10. market segmentation method that divides customers based on characteristics like age, income, and occupation
14. Which type of utility refers to when a business makes products available at times customers want them?
15. form of utility that involves making products available at convenient locations
18. form of segmentation that focuses on customer responses to products or brand loyalty