PBMF The Mechanics of Making Money

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Across
  1. 2. (2 words) the process of finding and attracting potential customers who may be interested in purchasing your company’s products or services
  2. 4. (hyphenated) suggesting complementary products or add-ons that are related to or can be used with the customer's initial purchase
  3. 5. encouraging a customer to purchase a higher-end, more expensive version or upgrade the product they are already interested in buying
  4. 7. (3 words) researching and evaluating your competitor’s prices for similar products and services
  5. 10. (2 words) the practice of suggesting additional or complementary products to a customer beyond their initial purchase
  6. 11. a factual capability, attribute, or specification about what the product is or can do
  7. 12. a specific advantage, solution, or desirable outcome the customer will experience using the product or service
  8. 13. (2 words) all the positive things customers believe they will get or experience by purchasing a particular product or service
Down
  1. 1. (2 words) specific, measurable goals a business sets to guide its selling efforts and track its progress in meeting sales targets
  2. 3. competitors that offer different products/services that could substitute for our offerings to the same target customers
  3. 4. (3 words)estimates how much total revenue a single customer will generate through all their purchases over the lifetime of their relationship with your business
  4. 6. (2 words) how responsive or sensitive a customer is to the price of a product
  5. 8. potential customers–either people or businesses–who are likely to be interested in your product or service
  6. 9. competitors that sell similar or near identical products/services to the same target customers