Chapter 1-9 Key Term Crossword: FMD258

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Across
  1. 2. Competing by offering unique value, features, or brand identity.
  2. 3. An operational practice where a retailer offers product lines that are completely unrelated to its traditional, core business model to increase foot traffic.
  3. 6. A strategic global entry method where a domestic retailer partners with a local foreign company to share ownership, financial risk, and market expertise.
  4. 7. Grouping stores with similar traits to tailor assortment and pricing.
  5. 9. Retailers or members pooling buying power and services through shared ownership.
  6. 10. A formal written declaration that outlines a retail corporation's core purpose, values, target audience, and primary strategic direction.
  7. 11. Objective, measurable statistics of a population segment, such as age, gender, household income, education level, and geographic location.
  8. 13. The core geographic area closest to a store that accounts for the highest density of its regular customers, typically generating 70% of total traffic.
  9. 16. A massive specialty discount superstore that carries a vast, low-priced selection of a single product category, dominating local competition.
  10. 18. The percentage of digital storefront visitors who successfully complete a purchase out of the total number of unique visitors.
  11. 21. Gross margin return on inventory investment, a profitability measure per inventory dollar.
  12. 22. Consumer segmentation data based on psychological variables, including personal attitudes, cultural values, interests, and lifestyle behaviors.
  13. 23. The emotional, experiential, and sensory rewards a customer seeks during the shopping process, such as entertainment or social status.
  14. 24. A distinct, long-term performance benefit over competitors that cannot be easily copied or duplicated by rival retail firms.
Down
  1. 1. A licensed business format where franchisees operate under a brand’s system.
  2. 4. A marketing mechanism (like infomercials or catalogs) that provides a specific, immediate call to action for the consumer to purchase via phone, web, or mail.
  3. 5. A type of predatory pricing strategy in international trade. It occurs when companies export a product to another country at a price either below the price charged in their home market or below its cost of production.
  4. 7. The number of distinct items displayed per page or layout area.
  5. 8. A measure of shoppers’ optimism about finances and the economy
  6. 12. An estimate of total value of all the final products and services produced in a given period by the means of production owned by a country's residents.
  7. 14. A method for analyzing trade areas by comparing similar stores and their customer demographics.
  8. 15. A storefront concentrating on a selective, narrow product category with a highly deep and customized merchandise assortment.
  9. 17. The geographic zone or surrounding community from which a specific retail storefront draws the majority of its customer base.
  10. 19. A large-scale retail institution carrying a wide variety and deep assortment of product lines organized into separate, specialized operating sections.
  11. 20. A center that combines elements from two or more of the main shopping center types.