Marketing

2. A law that protects consumers' rights and ensures fair business practices.
5. The materials used to wrap and protect a product.
7. The way a product reaches customers.
11. The process of satisfying customer needs profitably.
12. A name or symbol that identifies a product.
13. The study of outside factors that affect a business, such as the economy, technology, and laws.
17. A business arrangement where a company allows another person to use its brand and business model for a fee.
18. Activities used to persuade customers to buy a product.
19. A visual tool used to compare products, brands, or competitors in a market.
20. A person who purchases a product or service.
21. The tangible features that help customers judge the quality of a service.
22. Building and maintaining strong customer relationships.
23. Using an existing brand name to launch a new product in a different product category.

1. Goods Products that customers buy regularly, quickly, and with little effort or comparison.
3. A legally protected brand name or symbol.
4. The feature that makes a product different from competitors.
6. Paid communication used to promote a product, service, or brand.
8. A visual symbol that represents a business or brand.
9. A model explaining how consumers react to marketing messages and other external influences.
10. The amount of money charged for a product.
14. The process of setting long-term business goals and deciding how to achieve them.
15. The stages a product goes through from introduction to decline.
16. A good or service offered to customers.