Theme 1

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Across
  1. 3. Creating new ideas or improving products.
  2. 6. Act Law preventing discrimination.
  3. 8. The chance of loss or failure.
  4. 9. Research First‑hand data collected by the business.
  5. 11. Individuals or groups affected by business activity.
  6. 12. Specific, measurable targets.
  7. 14. The benefit gained from taking risks.
  8. 15. Mapping Diagram showing market gaps and competitor positions.
  9. 18. Expenses a business must pay.
  10. 22. Person who starts and runs a business.
  11. 23. Long‑term goals of a business.
Down
  1. 1. Rights Act Law protecting customers from faulty goods.
  2. 2. Selling Point Feature that makes a product stand out.
  3. 4. and Safety Law ensuring safe working conditions.
  4. 5. Laws that businesses must follow.
  5. 7. Needs What buyers require from a product.
  6. 10. Income from sales.
  7. 11. Research Existing data collected by others.
  8. 13. Segmentation Dividing customers into groups based on characteristics.
  9. 16. The willingness to take risks and start a business.
  10. 17. Rival businesses offering similar products.
  11. 19. Value Difference between cost of inputs and selling price.
  12. 20. Revenue minus costs.
  13. 21. Quantity customers are willing to buy.