PDM Unit 6 Vocab

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Across
  1. 1. Keeping a business's message, tone, personality, and visual style consistent across its content.
  2. 4. Comments, reviews, questions, complaints, or opinions customers share about a business.
  3. 6. How customers actually perceive or view a business.
  4. 10. Regularly paying attention to what customers are saying about a business online.
  5. 11. How a business intentionally presents itself to customers.
  6. 12. The way a business represents itself, communicates, and interacts with customers through social media.
  7. 14. Content that shows how a product works, how it is used, or what it can do.
Down
  1. 2. The posts, images, videos, and other material a business shares on social media.
  2. 3. The overall impression people develop about a business based on what they see, hear, experience, and share online.
  3. 5. A message that encourages the audience to take a specific next step, such as Shop Now or Learn More.
  4. 6. How familiar customers are with a business or brand.
  5. 7. A commonly recommended method for creating effective and appropriate social media content.
  6. 8. The ways customers interact with a business or its content online, such as commenting, sharing, or responding.
  7. 9. Images, videos, graphics, and other visual elements used to communicate a marketing message.
  8. 13. Passing a serious or sensitive customer issue to a manager or another responsible person.