2.02_MP3 H. SEM I Vocab Crossword

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Across
  1. 3. The division of a total market into smaller, more specific groups
  2. 5. The division of a market on the basis of its physical and social characteristics
  3. 8. The division of a market on the basis of where customers are located
  4. 11. Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
  5. 14. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
  6. 16. A customer or potential customer who purchases goods or services to satisfy personal desires
  7. 17. One of the groups into which the total market is divided
Down
  1. 1. The division of a market on the basis of customers’ responses to a product
  2. 2. The division of a market on the basis of customers’ lifestyles and personalities
  3. 4. An individual’s character traits and behaviors
  4. 6. The way in which people lead their daily lives; determined by their income, interests, and activities
  5. 7. The classification of customers into similar groups to appeal to one or more individual segments
  6. 9. The particular group of customers a business seeks to attract
  7. 10. An economic and sociological measure of a person’s income, education, and occupation
  8. 12. A customer or potential customer who purchases items for business operations, for resale, or for making other goods
  9. 13. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
  10. 15. The identification and selection of markets for a business or for a product