2.02_SE76 Sales Vocab

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Across
  1. 3. A measure of how well a business has met its customers’ expectations
  2. 5. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
  3. 8. The people who buy goods and services
  4. 11. The arrangement by which businesses or individuals can purchase now and pay later
  5. 12. A fact about or characteristic of a product
  6. 15. The customer’s preference for a business
  7. 16. An individual employed to advance and/or facilitate the exchange of a good or service
  8. 17. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  9. 19. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
Down
  1. 1. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
  2. 2. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
  3. 4. A person’s or business’s good name; quality of character
  4. 6. The point in a sales presentation at which the customer makes a favorable buying decision
  5. 7. Evaluative or corrective information given by the customer to the salesperson
  6. 9. business: Customers who continue to buy from a company, salesperson, etc.
  7. 10. Any person or business with the potential to purchase a good, service, or idea; qualified lead
  8. 13. An advantage consumers receive from using a product
  9. 14. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
  10. 18. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid