2.04_SE828 Vocab

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Across
  1. 7. Contacts that each individual has through his/her customers, friends, or relatives
  2. 11. The name of an organization or individual that might be interested in a salesperson’s good or service
  3. 13. The devotion of a client to a particular business
  4. 14. Information about and contact with potential customers provided by a company, its advertising, participation in trade shows, or telephone and mail solicitation
  5. 15. Events where businesses display and/or demonstrate their products to build sales leads and interest
  6. 18. A body of customers upon which an organization can rely for considerable repeat business
  7. 20. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
  8. 21. The way a person looks at life
Down
  1. 1. Unannounced telephone calls or visits by a salesperson to prospects about whom little may be known
  2. 2. A salesperson’s commitment to the client’s needs as expressed through his/her professional behavior
  3. 3. Statements outlining practices the business follows, such as warranties and maintenance contracts
  4. 4. A promise made to the consumer that a product’s purchase price will be refunded if the product is not satisfactory
  5. 5. Positive feelings toward a business; an advantage that a business acquires beyond the value of its products or services
  6. 6. An individual’s qualities or traits and behavior
  7. 8. Contacts outside the business, such as other salespeople, specialized lists and directories, and industry trade groups
  8. 9. An effort to obtain business by sending promotional material to customers in the form of letters, catalogs, postcards, faxes, folders, and emails
  9. 10. Part of the selling process in which the salesperson shows the customer the benefits of a product’s features
  10. 12. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
  11. 16. Individuals or businesses to whom salespeople are recommended
  12. 17. The determination of a customer’s satisfaction with a good or service after a sales presentation regardless of whether a sale was made
  13. 19. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use