26 Advertising Techniques Review

1. A visual tool that helps designers place elements on a space in a visually appealing fashion
8. Computers enhance real-world environments by appealing to a person’s various senses
10. Sharing customer experiences, recalling their history or gathering inspiration from their industry
12. This technique provides customers with an exclusive inside look at how a company operates
14. A technique involving eye contact
17. Create correlations between a product and certain feelings
20. Uses social influence to persuade potential consumers to copy the actions of other customers.
21. Describes a product's features and the benefits it provides to potential customers
23. Targets a viewer's emotions to motivate action
24. The main point of interest in an image
25. Create special offers and discounts that entice consumers to buy a product
26. How someone conveys a message through their body movement and facial expressions

2. People with large social media followings to create content involving a product or service
3. Makes claims without providing details, making the advertisement feel unfinished
4. Guides the viewer as they look at a specific piece of content
5. When one object or idea represents another
6. To highlight the effectiveness of their products and prove that other people are using them
7. Displays an action as if the viewer is performing or experiencing it themselves
9. Hiring a famous figure to advertise the benefits of a product to consumers
11. Drawings and computer graphics to which artists add motion
13. The style and appearance of text
15. The use of colors to elicit certain emotions
16. References the same message within an advertisement multiple times
18. The arrangement of elements in an advertisement and how they occupy space
19. Marketers use this to persuade consumers that everyone is using their product
22. Transforming inanimate objects into creatures that can walk and talk