#3 Crossword Evenings

2. A conversion from an ad that gives information on a potential customer that a sales team can then convert into a sale
4. Austrian company hosting extreme sport events
7. #onelessstranger social media campaign
11. A strategy which rewards people or organizations outside the business for bringing new customers or visitors
12. Acronym for a set of applications that marketing firms use to manage customer data, analyze customer interactions, and receive relevant data in real-time
13. Creating an analogy between sports and snacking products this Indian brand recently launched a the 20-second ad film
15. Brand to launch campaign on digital distortion and “stamp out unrealistic beauty standards"

1. This is what happens when users are over-exposed to the same ad and it results in less clicks and conversions
3. Twitter's first shoppable live stream is for this company
4. This product was sold by the company at one dollar for a pack of five. The company took of the market through cheap pricing, entertaining content marketing and bringing subscription services
5. This company's recent marketing campaign focuses on finding your inner strength
6. Swedish company having the largest market share in global music
8. The number of times an ad is seen by a potential customer
9. Stock on which Reddit's 5 second ad was made and telecasted in the Super Bowl 2021
10. Manchester United's long time sponsored brand
14. New line launched by a sport brand where customers can personalise and design their own merchandise