3 P's of Marketing

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Across
  1. 3. The physical container that protects and markets a product.
  2. 5. The value or usefulness a product provides.
  3. 6. A good or service that satisfies customer needs.
  4. 8. A middleman who sells to retailers.
  5. 10. The process of creating exchanges between buyers and sellers.
  6. 11. A reduction from the original selling price.
  7. 13. A business that sells directly to consumers.
  8. 14. A name or symbol that identifies a product.
  9. 17. Dividing a market into smaller groups.
  10. 18. Selling straight from producer to consumer.
  11. 19. Costs that do not change with production level.
Down
  1. 1. Setting a low price to attract many buyers.
  2. 2. Exchange of goods and services without money.
  3. 4. Pricing that creates the illusion of a deal.
  4. 6. How a product gets from producer to consumer.
  5. 7. The group of customers a business wants to reach.
  6. 9. The value exchanged for a product or service.
  7. 12. Intangible activities provided to customers.
  8. 15. The movement of products through channels.
  9. 16. Tangible items that can be touched.