3 P's of Marketing
Across
- 4. A reduction from the original selling price.
- 5. Tangible items that can be touched.
- 7. How a product gets from producer to consumer.
- 8. A good or service that satisfies customer needs.
- 11. Dividing a market into smaller groups.
- 13. The group of customers a business wants to reach.
- 15. A middleman who sells to retailers.
- 18. The movement of products through channels.
- 20. A business that sells directly to consumers.
Down
- 1. Selling straight from producer to consumer.
- 2. Setting a low price to attract many buyers.
- 3. Costs that do not change with production level.
- 6. Intangible activities provided to customers.
- 9. The physical container that protects and markets a product.
- 10. Pricing that creates the illusion of a deal.
- 12. The process of creating exchanges between buyers and sellers.
- 14. Exchange of goods and services without money.
- 16. The value exchanged for a product or service.
- 17. The value or usefulness a product provides.
- 19. A name or symbol that identifies a product.