3 P's of Marketing

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Across
  1. 4. A reduction from the original selling price.
  2. 5. Tangible items that can be touched.
  3. 7. How a product gets from producer to consumer.
  4. 8. A good or service that satisfies customer needs.
  5. 11. Dividing a market into smaller groups.
  6. 13. The group of customers a business wants to reach.
  7. 15. A middleman who sells to retailers.
  8. 18. The movement of products through channels.
  9. 20. A business that sells directly to consumers.
Down
  1. 1. Selling straight from producer to consumer.
  2. 2. Setting a low price to attract many buyers.
  3. 3. Costs that do not change with production level.
  4. 6. Intangible activities provided to customers.
  5. 9. The physical container that protects and markets a product.
  6. 10. Pricing that creates the illusion of a deal.
  7. 12. The process of creating exchanges between buyers and sellers.
  8. 14. Exchange of goods and services without money.
  9. 16. The value exchanged for a product or service.
  10. 17. The value or usefulness a product provides.
  11. 19. A name or symbol that identifies a product.