3.01 Vocab

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Across
  1. 3. A group of consumers who are the most likely prospects for a good, service, image, or idea
  2. 6. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  3. 7. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
  4. 9. The combination of the four elements of marketing—product, place, promotion, and price
  5. 10. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
  6. 12. Image or impression of a business or organization that consumers have in their minds
Down
  1. 1. The way something is viewed
  2. 2. The people who buy goods and services
  3. 4. Any paid form of nonpersonal presentation of ideas, images, goods, or services
  4. 5. Tangible objects that can be manufactured or produced for resale
  5. 8. A rival business that seeks to attract the same scarce customer dollars
  6. 11. A good, service, or idea a business offers its customers