3.03 KEY TERMS

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Across
  1. 1. Focused on customer needs and wants
  2. 5. All the opportunities that businesses have to connect with customers and reinforce their brand value
  3. 7. The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs)
  4. 8. The customer’s preference for a business; usually expressed in regular purchases from the business
  5. 9. The values and ideals that an organization encourages among its employees
  6. 11. Loyalty to a particular business
Down
  1. 1. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
  2. 2. The people(i.e., employees) who work cooperatively together to achieve business goals
  3. 3. Promotion for a business provided by customers who tell others of their satisfaction with the business
  4. 4. Polite behavior; good manners
  5. 6. All the activities a business engages in to interact with its customers
  6. 10. Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems