3.07 cr 007

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Across
  1. 1. customers who tell others of their satisfaction with the business
  2. 4. culture: The values and ideals that an organization encourages
  3. 5. personality: The projection of a brand that encompasses its values
  4. 7. Believable
  5. 11. its employees; also called organizational culture
  6. 12. marketing: Promotion and publicity for a business provided
  7. 14. paid for by the company or individual that benefits from or is harmed by it
  8. 16. A phrase that is easy to remember
  9. 17. with a brand
  10. 18. promise: A business's (typically unspoken) agreement with customers
  11. 20. services
  12. 22. Genuine; sincere; not fake
  13. 24. point: Any interaction between a business and a customer or a
Down
  1. 1. All the combined impressions and experiences associated with a
  2. 2. culture: The values and ideals that an organization
  3. 3. company, good, or service
  4. 6. awareness: The extent to which customers or potential customers are
  5. 8. among its employees; also called corporate culture
  6. 9. A distinctive symbol, design, or group of letters
  7. 10. emotional connections with consumers
  8. 13. loyalty: Customers’ allegiance to a particular brand
  9. 15. it will provide them with a unique benefit and consistently meet their
  10. 18. The ongoing decision-making process about the use of brands
  11. 19. Any paid form of nonpersonal presentation of ideas, goods
  12. 21. customer
  13. 23. Any nonpersonal presentation of ideas, goods, or services that is