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2. Small scale research study used to test the feasibility of a project or idea
3. Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market. Involves the marketing function that links the consumer, customer, and public to the marketer through information.
5. An early sample or model of a product
6. Organizations portion of the total industry sales in a specific market
9. Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences.
11. Situation that occurs when an economic want exists and there is an idea for a good or service to fulfill that want; a good or service that people are willing and able to buy
13. Research Marketing research used to help the business forecast future business developments.
14. Facts collected specifically for the problem or project at hand
16. Forecast of something to happen
17. Marketing-research method that gathers data by watching consumers.

1. Surveying individuals via the postal service to obtain research data
3. A breakdown of market share data that allows a company to measure its sales performance against those of its competitors
4. Master plan for conducting marketing research; lays out the types of data needed, how much data to collect, what collection methods to use, and how data will be analyzed
7. One of the groups into which the total market is divided
8. Marketing information developed from data that are collected for use in one particular situation
9. Divistion of a total market into smaller, more specific groups.
10. The division of a market on the basis of consumers lifestyles and personalities
12. Face-to-face conversation in which a researcher surveys an individual to obtain research data
15. Small segment of the total market interested in a subject
16. Prediction