4.01,4.02,4.03 key terms

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Across
  1. 2. selling The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  2. 4. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  3. 6. Debts that the business owes
  4. 7. In business, the function that involves all money and money management matters
  5. 10. A summary of accounting information
  6. 14. Refers to managing the flow of goods and services from production to consumption
  7. 15. Decisions that determine which projects a business will invest in, how the investment(s) will be financed, and whether to pay dividends to shareholders
  8. 16. A sum of money paid to an investor or stockholder as earnings on an investment
Down
  1. 1. The money it takes to keep inventory in stock
  2. 3. Finance activity involving making decisions about a firm’s investments
  3. 4. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  4. 5. Any paid form of nonpersonal presentation of ideas, goods, or services
  5. 8. A financial statement that captures the financial condition of the business at that particular moment
  6. 9. The total value of the business
  7. 11. Resources
  8. 12. A process or series of steps that businesses complete to maintain their financial records effectively
  9. 13. a individual with specialized training in accounting procedures