4.1 Marketing

2. Recognition of a product name that influences customer purchasing decisions.
4. The channel used to move goods from producer to consumer.
8. When one company purchases another to expand or gain leadership.
10. The item or service designed to meet customer needs.
13. When a business becomes too large and efficiency falls.
14. Key concept tied to ethical market leadership.
16. The combination of product, price, promotion, and place.
17. An additional factor in the service marketing mix besides process and physical evidence.
18. Company formerly known as Facebook that invested heavily in the metaverse.
19. A major concern related to Meta’s past market power.

1. All processes involved in identifying and satisfying customer needs.
3. Businesses that sell products to customers, often stocking only leading brands.
5. Cost savings achieved from producing and selling on a large scale.
6. Holding the highest market share in an industry.
7. Creating new ideas or products to remain competitive.
9. The unit that amplifies cost advantages as a company grows.
11. The kind of feedback loop that strengthens a business’s market share.
12. A place or interaction where buyers and sellers come together.
15. When one business controls most of a market.
17. One of the 4Ps; can be influenced by market leaders.