4.2 Market Planning

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Across
  1. 7. Group an organization focuses on.
  2. 8. Low quality, high price goods/services.
  3. 9. Sales revenue as a percentage of total industry sales.
  4. 11. Selecting a set number of people from different market segments.
  5. 13. Group of target segment members providing feedback.
  6. 14. Distinctive feature of a product or business.
  7. 18. Segmenting by lifestyle and values.
  8. 19. Group of customers with similar traits.
  9. 21. Broad marketing approach without segmentation.
Down
  1. 1. Approach focusing on meeting customer demands.
  2. 2. Distinguishing a firm’s products from competitors in the same industry
  3. 3. Low quality, low price goods or services.
  4. 4. Activities to discover customer opinions and preferences.
  5. 5. All potential customers in a market.
  6. 6. Small discussion groups to gain insight into attitudes and behaviors.
  7. 10. Buyers and sellers of a particular good or service.
  8. 12. Demographic and psychographic characteristics of consumers in different market segments.
  9. 15. Specialized products for a select market.
  10. 16. High quality, high price goods/services.
  11. 17. Secondary research revealing product/industry trends.
  12. 20. Low priced high quality products.