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Across
  1. 5. ADS Placing paid links within content to manipulate search engine rankings.
  2. 7. BUILDING Using software to automatically generate and place links on websites.
  3. 8. Creating large networks of websites solely for the purpose of exchanging links.
  4. 9. Illegally acquiring control over a domain name to exploit its authority.
  5. 10. Stuffing meta tags with irrelevant keywords to deceive search engines.
Down
  1. 1. Redirecting users from legitimate websites to unrelated or spammy pages.
  2. 2. Injecting malicious links into websites to manipulate search rankings.
  3. 3. Generating fake website traffic using automated bot programs.
  4. 4. Showing different content to search engines and users to manipulate rankings.
  5. 6. Posting irrelevant or automated comments on blogs and forums with links.