2.02_PM3 Glossary Crossword

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Across
  1. 3. A product-mix strategy in which a business removes, or deletes, product items or product lines from its product mix
  2. 4. The particular group of customers a business seeks to attract
  3. 9. The situation that exists when the sale of one of a company's products takes away sales from another of its products
  4. 13. A description of the length of a business’s product mix offering few products in its product lines
  5. 15. A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line
  6. 18. The ways in which businesses handle, or manage, their product mixes
  7. 20. A product-mix strategy in which a business expands its product mix by adding additional product items or product lines
  8. 22. A product-mix dimension referring to the number of product lines carried by a company
  9. 24. Tangible objects that can be manufactured or produced for resale
  10. 25. A description of the depth of a business's product mix offering significant variations of its products
  11. 26. A description of the width of a business's product mix offering a limited number of product lines
Down
  1. 1. A product-mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
  2. 2. The rivalry between two or more businesses to attract scarce customer dollars
  3. 5. A product-mix dimension referring to how closely a company's product lines are related in terms of the products' end use, methods of distribution and production, target market(s), and/or price range
  4. 6. A description of the width of a business's product mix offering many product lines
  5. 7. A product-mix dimension referring to the total number of products in the product mix
  6. 8. A description of the depth of a business's product mix offering few variations within the product line
  7. 10. Each individual good, service, or idea that a business offers for sale
  8. 11. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
  9. 12. A product-mix strategy in which a business adds a higher priced product or product line to its product mix
  10. 14. Responsibilities of the business, especially legal responsibilities
  11. 16. A product-mix strategy in which a business makes changes to its products or product lines
  12. 17. A description of the length of a business’s product mix offering many products in its product lines
  13. 19. A product-mix strategy in which a business adds a lower priced product or product line to its product mix
  14. 21. The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals
  15. 23. A group of related product items