5.02

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Across
  1. 5. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
  2. 7. A point of reference
  3. 10. A magazine or newspaper
  4. 11. The ongoing, day-to-day expenses of running a business that are not directly related to production
  5. 12. Expenses directly associated with the creation of products (e.g., raw materials)
  6. 14. Sources of information that reach large audiences; television, books, magazines, newspapers, radio, movies, and the internet
  7. 17. A long-term plan
  8. 21. Sales forecasting that is based on the analysis of hard facts or numerical data
  9. 22. Sales forecasting that predicts sales for periods of three months to two years; used to plan quarterly or yearly budgets or to determine whether to make capital expenditures (purchases of equipment, land, etc.)
  10. 23. An estimate of income and expenses for a particular period of time
  11. 24. Sales forecasting that is based on expert opinion and personal experience
  12. 25. Facts that come from sources outside the business (e.g., government, media)
Down
  1. 1. Sales forecasting that predicts sales for periods of more than two years; used when making strategic plans to develop new products, enter new markets, build new facilities, etc.
  2. 2. A prediction of future sales over a specific period of time
  3. 3. Features of the current marketplace (e.g., interest rates, level of competition, employment rates)
  4. 4. Sales forecasting that predicts sales for periods of less than three months; used to aid in day-to-day decision-making regarding planning, scheduling, staffing, inventory, etc.
  5. 6. Specific selling goals set for members of the sales force
  6. 8. Facts that come from sources inside the business (e.g., accounting records, financial statements)
  7. 9. A group of people who share the same characteristic(s) (e.g., age, nationality, gender)
  8. 13. One of the groups into which the total market is divided; also known as market segment
  9. 15. The goods a business has in stock
  10. 16. plan: A statement of a business’s goals and an outline of its strategies to reach those goals
  11. 18. Neutral; unbiased
  12. 19. Prejudice
  13. 20. A one-time purchase a business makes (e.g., land, building, equipment)