7P's

1. Refers to the employees, staff, or personnel involved in delivering the product or service and interacting with customers, ensuring a positive customer experience.
3. Encompasses the procedures, systems, and activities involved in delivering a product or service, including order processing, delivery mechanisms, and customer support.
4. Involves communication strategies aimed at informing, persuading, and influencing potential customers about a product or service, including advertising, sales promotions, public relations, and personal selling.

1. Represents the distribution channels and locations where the product or service is made available to customers, including physical stores, online platforms, or intermediaries.
2. Refers to the tangible or intangible goods and services offered to satisfy a consumer's needs or wants.
3. Denotes the amount of money or value exchanged for a product or service, including discounts, payment terms, and pricing strategies.
4. Evidence: Represents the tangible elements that customers can perceive when interacting with a product or service, including packaging, branding, store ambiance, and service environment.