8.01-8.04 Crossword
Across
- 1. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service.
- 5. Awards given to dealers and salespeople who meet or exceed their sales quota.
- 7. Contests, games, sweepstakes, or rebates used to create increased sales and excitement about a product.
- 8. The way the display feels or looks.
- 11. Any form of communication a business uses to inform, remind, or persuade customers to purchase products.
- 12. Something designed to increase the sales of a product.
- 14. When a manufacturer helps a retailer pay for advertising costs.
- 20. Should contrast with the background.
- 21. using a brand-name product in a TV show, movie, or commercial, etc.
- 23. All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
- 24. Physical experience
- 25. When a company pays for the right to promote itself and its products at a location or event.
Down
- 2. Designed to create support from manufacturers, wholesalers, and retailers for a product
- 3. Discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product.
- 4. Placed in high-traffic areas of stores and are designed to encourage impulse purchases.
- 6. Something designed to show off or introduce a manufacturers product or service.
- 9. Certificates that provide cash discounts, or money off, on a good or service.
- 10. Inexpensive items given away at a discount or for free.
- 13. Signs or props are used to enhance displays.
- 15. Free trial sizes of a product given out to potential customers.
- 16. All physical elements used to present an image of the business to the customer.
- 17. Packages that offer similar products together for a temporary price break.
- 18. Cash premiums paid to retailers to help with the cost of restocking a new product.
- 19. Low costing media and information spreader; common
- 22. Best for fragile merchandise.