8.01 - 8.04 Crossword

2. ( ex. newspapers, magazines, and direct mail )
4. all the visual and artistic elements used to present a product to the customer
5. contests, games, sweepstakes, or rebates used to create increased sales and excitement about a product
8. free trial sizes of a product given out to potential customers
11. agencies or means used by a company to convey an advertising message
12. communication or activities used tot stimulate sales
14. occurs when a manufacturer helps a retailer pay for advertising costs
19. used to increase sales of a business and its products ( ex. commercials )
21. inexpensive items given away at a discount or for free
22. any non-personalform of communication designed to inform, persuade, or remind customers about a good or service
24. activities designed to increase sales of a product
25. a company pays the right to promote itself and its products

1. set up on tables and shelves and are best for merchandise that customers can handle and examine w/o help
3. create support from manufacturers, wholesalers, and retailers for a product
6. ways products are presented to customers
7. packages that offer similar products together for a temporary price break
9. any form of communication a business uses to inform, remind, or persuade customers to buy products
10. the way store space is allocated for selling, storage, personnel, and customers
13. best for merchandise that is fragile or requires a lot of security
15. discounts or cash payments given to wholesalers or retailers
16. shows customer how product would look in their home
17. includes all physical elements used to present an image of the business to the customer
18. cash premiums paid to retailers to help with the cost
20. type of adverting directed to a targeted group
23. the exterior design of the store ( includes logo, sign, entrance, and landscaping )