8.01-8.04 Words

123456789101112131415161718192021222324
Across
  1. 2. brought to display by using motorized fixtures or props
  2. 4. colors should contrast with the background
  3. 6. a type of advertising directed to a targeted group of prospects
  4. 7. props and signs should not over power the merchandise
  5. 8. the way the display's surfaces look when together
  6. 10. signs and billboards
  7. 12. directs how the customer should view the presentation
  8. 13. also called giveaways, are inexpensive, useful items with a companies name or logo
  9. 14. includes catalogs, letters, and coupons
  10. 15. set up on tables and shelfs
  11. 16. signs or props are used to enhance displays
  12. 17. cash premiums paid to retailers to help with the cost of restocking a new product
  13. 23. physical appearance or outline of a display
  14. 24. newspaper
Down
  1. 1. includes television and radio advertising
  2. 3. coupons
  3. 5. certificates that provide cash discounts
  4. 7. activities used to build and maintain a positive image about the company
  5. 9. designed to create support from manufacturers and retailers for a product
  6. 11. located on moving vehicles
  7. 18. includes the use of email and the world wide web to promote products
  8. 19. contest, games, and sweepstakes
  9. 20. any non personal form of communication
  10. 21. displays with proper lighting are more attractive
  11. 22. best for merchandise that is fragile or requires a lot of security