8.01-8.04

12345678910111213141516171819202122232425
Across
  1. 3. the lighting, forniture, fixtures, decoratons, and signs used to create store's image
  2. 7. includes catalogs, letters,coupons
  3. 8. includes all the physical elements used present an image of the business to the consumer
  4. 12. designed to reward customers forcontinued patronage
  5. 16. the way floor space is allocated for selling storage, personnel, and customers
  6. 19. include color, action, and sound which makes it very affective
  7. 21. physical appearance or outline of a display
  8. 22. includes signs and billboards
  9. 25. the exterior design of the store including the logo, sign, entrance, and landscaping
Down
  1. 1. props and signs should not overpower merchandise
  2. 2. involves using a brand named product in a tv show, movie, or advertisment
  3. 4. most commonly seen in the form of a telephone book
  4. 5. the agencies or means used by a company to convey an advertising message
  5. 6. occurs when a manufacturer helps a retailer pay for advertising costs
  6. 9. all the communications used to stimulate sales other than advertising
  7. 10. color is visually appealing, ability to target the desired audience
  8. 11. includes television and radio advertising
  9. 13. located on moving vehicles
  10. 14. reach a large audience and are generally 10,20,30, or 60 seconds in length
  11. 15. designed to showcase a manufacturer's products
  12. 17. the way the display's surfaces look when they together
  13. 18. best for merchandise that is fragile or requires security
  14. 20. directs how the customer should view the presentation
  15. 23. all the visual and artistic elements used to present an image to the customer
  16. 24. contrast with the background so they enhance the products on display