8.01-8.04

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Across
  1. 2. the way the displays surfaces look when together
  2. 4. the exterior design of the store
  3. 8. formal balance is symetrical and places items of the same size together
  4. 9. activities designed to increase sales of a product
  5. 11. colors should contrast with the background
  6. 13. communications or activities used to stimulate sales
  7. 14. used to increase sales of a business and its products.
  8. 15. props and signs shouldn't overpower merchandise
  9. 18. designed to showcase a manufacturers products
  10. 19. inexpensive items given away at a a discount or for free
  11. 20. contests, games, sweeptakes, or rebates used to create increased sales about the product
  12. 21. packages that offer similar products together for a temporary price break
Down
  1. 1. signs or props are used to enhance displays
  2. 3. planned, personalized communication
  3. 5. any non personal form of communication designed to inform about goods and services
  4. 6. all the visual elements used to present a product to the customer
  5. 7. awards given to dealers and salespeople
  6. 10. physical appearance or outline of a display
  7. 12. directs how the customer should view the presentation
  8. 16. any form of communication a business uses to inform customers to purchase
  9. 17. the way floor space is allocated for selling, storage, personnel, and customs