8.01-8.04
Across
- 2. the way the displays surfaces look when together
- 4. the exterior design of the store
- 8. formal balance is symetrical and places items of the same size together
- 9. activities designed to increase sales of a product
- 11. colors should contrast with the background
- 13. communications or activities used to stimulate sales
- 14. used to increase sales of a business and its products.
- 15. props and signs shouldn't overpower merchandise
- 18. designed to showcase a manufacturers products
- 19. inexpensive items given away at a a discount or for free
- 20. contests, games, sweeptakes, or rebates used to create increased sales about the product
- 21. packages that offer similar products together for a temporary price break
Down
- 1. signs or props are used to enhance displays
- 3. planned, personalized communication
- 5. any non personal form of communication designed to inform about goods and services
- 6. all the visual elements used to present a product to the customer
- 7. awards given to dealers and salespeople
- 10. physical appearance or outline of a display
- 12. directs how the customer should view the presentation
- 16. any form of communication a business uses to inform customers to purchase
- 17. the way floor space is allocated for selling, storage, personnel, and customs