8120 Marketing Module 01 Vocabulary

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Across
  1. 5. Marketing _______: The competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer and affect the marketing mix
  2. 7. A customer’s subjective assessment of benefits relative to costs in determining the worth of a product
  3. 8. A good, a service, or an idea
  4. 9. An offering of either goods or services in exchange for a product
  5. 11. transfer of goods, services, or ideas in return for something of value
  6. 15. aggressive sales techniques and belief that high sales result in high profits
  7. 18. The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment
  8. 20. internal capabilities of the firm
  9. 21. Physical entities that you can touch
  10. 22. satisfying customer needs and wants while meeting objectives
Down
  1. 1. personal selling, offering deals, and publicity
  2. 2. Marketing ______ Four marketing activities—product, place, promotion, and pricing
  3. 3. A concept, a philosophy, an image, or an issue
  4. 4. The application of human and mechanical efforts to people or objects to provide intangible benefits to customers
  5. 6. involves creating or modifying brand names and packaging
  6. 10. _________ marketing: Establishing long-term, mutually satisfying buyer-seller relationships
  7. 12. anything a buyer must give up to obtain the benefits the product provides, including cost, time, effort, and risk
  8. 13. satisfying customer needs and wants while enhancing individual and the well-being of the community
  9. 14. Constituents who have a “stake,” or claim, in some aspect of a company’s products, operations, markets, industry, and outcomes
  10. 16. The purchasers of organizations’ products; the focal point of all marketing activities
  11. 17. _____market, A specific group of customers on whom an organization focuses its marketing efforts
  12. 19. Marketing ______ A managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals