9 Business - Marketing

1. A marketing practice where social media personalities promote products(2 words).
5. A pricing strategy that sets a very high price to signal quality and exclusivity (2 words).
7. How well customers recognise or recall a brand (2 words).
9. The amount a consumer pays for a product.
10. The good or service that a business is selling.
13. The unintended pricing effect where one option makes another seem more attractive (2 words)
15. A marketing strategy that highlights a business’s responsibility to society and the environment.
16. A business’s edge over its rivals that makes customers choose them(2 words).
18. Offering multiple products together at a lower combined price (2 words).
19. Activities to make customers aware of and persuaded to buy a product.
20. A reward system encouraging repeat customers to return and spend more (2 words).
21. A company’s ability to keep customers returning to their brand (2 words).

2. A type of marketing that focuses on creating new ideas or using products in fresh ways (2 words).
3. Pricing strategy where a product is sold below cost to attract customers (2 words).
4. The group of people a business aims its product at (2 words).
6. Long-term repeat purchasing by customers (2 words).
8. A psychological effect where the first number seen strongly influences customer perception (2 words).
11. A marketing strategy that uses famous people to promote a product (2 words).
12. The distribution channels used to get a product to customers.
14. A method of grouping customers based on characteristics such as age, income, or lifestyle (2 words).
17. The additional income a business has after costs are deducted.