A Briefs Puzzle

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Across
  1. 1. This is formed when assets or a business exceeds
  2. 3. When a team or individual shares an idea with a business, it's called a ____.
  3. 4. intrinsic value beyond what fundamentals will justify
  4. 6. A brand new business venture or enterprise.
  5. 7. In marketing, this illustrates a customers "purchasing journey"
Down
  1. 2. Companies that create products exclusively for consumers are said to be in the ____ space.
  2. 3. A license given to a business or investor to protect inventions or intellectual property.
  3. 5. The temporary or permanent termination of employees due to business reorganization, lack of funding, or lack of work.
  4. 8. A company does this when they move on from private equity or VC funding, such as going public.