A Crossword Challenge for Marketing Minds
Across
- 6. There are four major factors that affect consumer behaviour, namely cultural, social, personal, and _____
- 10. Three level of product are core, augmented and _____.
- 11. It refers to the skills, resources, and advantages that allow a company or individual to excel in achieving their marketing goals and effectively reaching their target audience.
- 15. Self service food store with grocery.
- 18. Fixed cost is also known as _____ cost.
- 19. Cost which vary directly with the level of production is known as _____ cost.
- 21. A phenomenon where companies focus too narrowly on their products and services and failed to see broader market and customer need is known as marketing _____.
- 23. Online and Offline medium of market is _____ and Click model.
- 26. The first phase of PLC
- 28. The important element of promotion mix is
- 30. In which marketing strategy the business target the entire market with a single marketing mix.
- 31. Same product is sold at different prices to different set of consumers it is called Price _____.
- 33. A marketing strategy of targeting a large number of niche markets with products or servies.
- 36. Goods that the customer, in the process of selection and purchase, characteristically compares on the basis of suitability, quality, price, and style.(such as furniture)
- 40. A person who consumes a product or service.
- 41. The goods that are usually purchased frequently, immediately and with a minimum of effort. (Such as newspaper)
- 42. Product that a consumer doesn’t know about or does not want to actively buy even he is aware of the product.
- 43. Selling the same product at different prices is known as _____
- 44. Exchange value of a product or service always express in money.
- 47. Setting a price in comparison with competitors.
- 48. The process of creating a distinct image or identity in minds of consumers for product, brand or company.
- 49. The process of defining your marketing goals, outlining strategies to achieve them, and creating a roadmap for your marketing activities over a specific period.
Down
- 1. Father of Modern Management.
- 2. Goods with unique characteristics or brand identification
- 3. A big-box store combining a supermarket and a department store.
- 4. It is the financial plan that outlines how a company will allocate resources to its marketing activities over a specific period, typically a year or a quarter.
- 5. A place where buyers and sellers of goods and commodities meet their common intentions to exchange goods and services.
- 7. The oldest form of exchange-trading of products is known as _____.
- 8. The one who is a versatile professional who wears many hats in the exciting world of promoting and connecting products or services with their target audience.
- 9. CVP stands for Customer _____ Proposition.
- 12. _____cost/production = Average Cost.
- 13. It refers to the physical storage and warehousing of goods before they are sold to customers.
- 14. The process of producing goods of predetermined standards so as to achieve the uniformity and consistency in products.
- 16. PLC stands for _____ Life Cycle.
- 17. Want for a specific product backed by an ability to pay is called _____
- 20. A graphic representation or symbol of a company name.
- 22. 5 M’s of Advertising are Money, Media, Measurement, Message and _____.
- 24. The process of passing information and understanding from one person to another.
- 25. The final phase of PLC.
- 27. In PESTAL analysis “T” stands for
- 29. _____price refers to the high initial price charged when a new product is introduced in the market.
- 32. Total cost is the sum of _____ and variable cost.
- 34. A Favourable Chance or situation for doing something.
- 35. The Movement of People, Goods from one place to another is known as _____
- 37. Managerial functions are Planning,organising, Staffing, directing and ____.
- 38. Marketing _____ is a set of marketing variables that the firm uses to pursue its marketing objectives in the target market.
- 39. Sub-division of the entire market.
- 42. A concise and clear statement that effectively communicates what sets you apart and delivers unique value to your target audience.
- 45. It refers to tangible, physical products that consumers can see, touch, and use.
- 46. The difference between the revenue generated and the expenses incurred.