A Crossword Challenge for Marketing Minds

12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849
Across
  1. 6. There are four major factors that affect consumer behaviour, namely cultural, social, personal, and _____
  2. 10. Three level of product are core, augmented and _____.
  3. 11. It refers to the skills, resources, and advantages that allow a company or individual to excel in achieving their marketing goals and effectively reaching their target audience.
  4. 15. Self service food store with grocery.
  5. 18. Fixed cost is also known as _____ cost.
  6. 19. Cost which vary directly with the level of production is known as _____ cost.
  7. 21. A phenomenon where companies focus too narrowly on their products and services and failed to see broader market and customer need is known as marketing _____.
  8. 23. Online and Offline medium of market is _____ and Click model.
  9. 26. The first phase of PLC
  10. 28. The important element of promotion mix is
  11. 30. In which marketing strategy the business target the entire market with a single marketing mix.
  12. 31. Same product is sold at different prices to different set of consumers it is called Price _____.
  13. 33. A marketing strategy of targeting a large number of niche markets with products or servies.
  14. 36. Goods that the customer, in the process of selection and purchase, characteristically compares on the basis of suitability, quality, price, and style.(such as furniture)
  15. 40. A person who consumes a product or service.
  16. 41. The goods that are usually purchased frequently, immediately and with a minimum of effort. (Such as newspaper)
  17. 42. Product that a consumer doesn’t know about or does not want to actively buy even he is aware of the product.
  18. 43. Selling the same product at different prices is known as _____
  19. 44. Exchange value of a product or service always express in money.
  20. 47. Setting a price in comparison with competitors.
  21. 48. The process of creating a distinct image or identity in minds of consumers for product, brand or company.
  22. 49. The process of defining your marketing goals, outlining strategies to achieve them, and creating a roadmap for your marketing activities over a specific period.
Down
  1. 1. Father of Modern Management.
  2. 2. Goods with unique characteristics or brand identification
  3. 3. A big-box store combining a supermarket and a department store.
  4. 4. It is the financial plan that outlines how a company will allocate resources to its marketing activities over a specific period, typically a year or a quarter.
  5. 5. A place where buyers and sellers of goods and commodities meet their common intentions to exchange goods and services.
  6. 7. The oldest form of exchange-trading of products is known as _____.
  7. 8. The one who is a versatile professional who wears many hats in the exciting world of promoting and connecting products or services with their target audience.
  8. 9. CVP stands for Customer _____ Proposition.
  9. 12. _____cost/production = Average Cost.
  10. 13. It refers to the physical storage and warehousing of goods before they are sold to customers.
  11. 14. The process of producing goods of predetermined standards so as to achieve the uniformity and consistency in products.
  12. 16. PLC stands for _____ Life Cycle.
  13. 17. Want for a specific product backed by an ability to pay is called _____
  14. 20. A graphic representation or symbol of a company name.
  15. 22. 5 M’s of Advertising are Money, Media, Measurement, Message and _____.
  16. 24. The process of passing information and understanding from one person to another.
  17. 25. The final phase of PLC.
  18. 27. In PESTAL analysis “T” stands for
  19. 29. _____price refers to the high initial price charged when a new product is introduced in the market.
  20. 32. Total cost is the sum of _____ and variable cost.
  21. 34. A Favourable Chance or situation for doing something.
  22. 35. The Movement of People, Goods from one place to another is known as _____
  23. 37. Managerial functions are Planning,organising, Staffing, directing and ____.
  24. 38. Marketing _____ is a set of marketing variables that the firm uses to pursue its marketing objectives in the target market.
  25. 39. Sub-division of the entire market.
  26. 42. A concise and clear statement that effectively communicates what sets you apart and delivers unique value to your target audience.
  27. 45. It refers to tangible, physical products that consumers can see, touch, and use.
  28. 46. The difference between the revenue generated and the expenses incurred.