A Level Business Unit 3 Ch 21

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Across
  1. 2. Long-term, more than a year, variations in sales due to the business cycle.
  2. 6. Forecasting method using the expertise of specialists within the business.
  3. 7. Measures product demand response to changes in consumer income.
  4. 9. Designing, creating, and marketing new goods and services.
  5. 12. Unpredictable variations in sales figures caused by unexpected events, such as bad weather or public image issues.
  6. 13. The general direction or movement in a data series over time.
  7. 14. Launching a product on a small scale to test consumer reaction before a full market release.
  8. 15. A product whose demand increases when consumer incomes fall.
  9. 16. Predicting future sales based on expert judgment rather than quantitative data (numerical analysis).
Down
  1. 1. The scientific and technical development of creating new products and processes.
  2. 3. A sales forecasting method that adds together individual sales predictions from all sales representatives working for a business.
  3. 4. Predicting future sales levels and sales trends.
  4. 5. Regular variations in sales that recur within a 12-month period.
  5. 8. A long-range qualitative forecasting technique using expert opinions.
  6. 10. Measures the responsiveness of demand following changes in promotional spending. =
  7. 11. Measures the responsiveness of demand for a product following a change in its price.