ABC

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Across
  1. 5. The degree of a firm accepting responsibility and role in a (tragic) event in its response
  2. 6. The influence of impactful actors in an event, such as prominent figures
  3. 7. A firm 'lying' or acting 'hypocritically' in its response
  4. 10. The degree of impact of an event
Down
  1. 1. A firms actions do not match its words
  2. 2. Companies do this when admitting a failure
  3. 3. Downplaying an event or tragedy
  4. 4. Refers to how quickly a firm responds to social disapproval
  5. 8. word that describes general displeasure (usually after a companies action)
  6. 9. Refers to how quickly constituents' perceptions reach other constituents