Ad Industry buzzwords said "in the weeds"

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Across
  1. 4. Content too small to fit in your lunchbox
  2. 10. Typically a power hungry marketer working to become a key point of authority (2 words)
  3. 12. Company persona and reputation (2 words)
  4. 15. One way to say you’ll send a short, high-pitched ringing sound to someone, but you’re probably just sending a slack message
  5. 16. When you have to slam the brakes at a specific time (2 words)
  6. 17. Scroll no more when this kind of content is in your feed (2 words)
  7. 20. Quick meetings that easily could have been an email instead
  8. 21. Something that runs smoothly and avoids turbulence
  9. 25. Online personalities working for likes and followers
  10. 26. “When the moon is in the seventh house…”
  11. 27. Smooth fabric and ideal user journeys
  12. 28. Like 5G, but refers to the capacity to deal with something
  13. 29. Common way of describing how things can perform better (2 words)
Down
  1. 1. Urgent pivot (2 words)
  2. 2. Advertising made by Chads, for Chads
  3. 3. “Signable, sealable, ___”
  4. 5. Endless efficiency improvements
  5. 6. Reconnecting briefly at home plate (2 words)
  6. 7. Something that rocks the boat, mixes things up, and breaks the rules
  7. 8. Where to take conversations that disrupt meetings (3 words)
  8. 9. Cooperative collaboration
  9. 11. Marketing gone phygital
  10. 13. When dipping your toe in the water isn’t good enough (2 words)
  11. 14. Apparently it’s king, but could be more specific
  12. 18. When you need to shapeshift back to something (2 words)
  13. 19. When the client wants to do a project with an unlimited budget (2 words)
  14. 22. Power to use for gain
  15. 23. Something with a whole and holy approach
  16. 24. School teachers didn’t conjugate this verb into a noun, but we do for key takeaways