Advanced Marketing Final Exam

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Across
  1. 1. or services in a variety of media outlets.
  2. 4. A combination of strategies and a cost effective allocation of resources.
  3. 6. Products earned or given away through contests, sweepstakes, and rebates.
  4. 9. Two or more retailers selling the same nature of merchandise and competing for customers’ and business
  5. 12. The marketing function of moving products from a seller to a buyer.
  6. 13. A brief paragraph or two that describes the ultimate goals of a company.
  7. 14. An assessment of a company’s strengths and weaknesses and the opportunities and threats that surround it; strengths, weaknesses, opportunities, threats.
  8. 17. The things customers do or say to indicate a readiness to buy.
  9. 19. to the public’s attention.
  10. 22. A formal written document communicating the goals, objectives, and strategies of a company.
  11. 24. The value in money (or its equivalent) placed on a good or service.
  12. 25. A company’s percentage of total sales volume generated by all competition in a given market.
Down
  1. 2. Reductions in the price of a good or service
  2. 3. When competitors agree on certain price ranges within which they can set their own prices.
  3. 5. Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation.
  4. 7. Provides companies with the means to develop and nurture customer relationships, including lead generation, sales support, customer service and other after-sale activities.
  5. 8. Products on hand and ready to be sold
  6. 10. A tactic that public relations professionals use to bring information about an
  7. 11. The business function of planning,organizing, and controlling all available resources to achieve company goals.
  8. 15. Facilitates the actual movement of products through the distribution channel as products are sold.
  9. 16. The wealth and resources of a country or region, especially in terms of the production and consumption of goods and services.
  10. 18. or services in a variety of media outlets.
  11. 20. A form of nonpersonal promotion in which companies pay to promote ideas,
  12. 21. A general increase in prices and fall in the purchasing value of money.
  13. 23. A form of nonpersonal promotion in which companies pay to promote ideas,