Advertisement Techniques

1234567891011121314
Across
  1. 4. A question asked to make the audience think rather than to get an answer.
  2. 6. Using numbers and data to prove legitimacy and credibility.
  3. 8. Taps into feelings to persuade the audience.
  4. 10. “She is my favourite story.”
  5. 12. Words or phrases that make the audience feel included, such as “we”, “our”, or “us”.
  6. 13. A short personal story used to support a point.
  7. 14. Used to encourage the audience to join the crowd.
Down
  1. 1. “Bright, like a shooting star.”
  2. 2. Encourages the audience to make the right, smart, or best choice.
  3. 3. Using celebrities to endorse a product or idea.
  4. 5. “Peter Piper picked a peck of pickled peppers.”
  5. 7. Short, memorable catchphrase to persuade the audience.
  6. 9. Using qualified people to build trust in the product or idea.
  7. 11. Repeating words or visuals to make the audience remember the product.