Advertising 1st 9-Weeks Review
Across
- 3. The main point of interest in an image
- 6. To convince people that everyone is buying a product
- 7. A paper advertisement; distributed directly to consumers, often by hand
- 9. This color is associated with love and anger
- 14. The art and technique of arranging text
- 15. The visual weight is distributed evenly on a design
- 16. This color is associated with purity
- 18. Consider how people in ads convey emotions through their postures and facial expressions
- 20. The practice and techniques used to bring attention to a product or service
- 21. The first TV commercial, in 1941, was ____ seconds long
Down
- 1. The repeating elements throughout a design
- 2. A large outdoor advertising space; usually found on highways or busy streets
- 4. Research about how color affects human behavior and emotions
- 5. Technique involving direct eye contact
- 8. This device, created in 1440, allowed for mass printing.
- 10. This type of advertisement is used during Presidential Election Years
- 11. When marketers use metaphors and similes
- 12. This color is associated with royalty
- 13. In the early 1900's, advertisements were heard using this device
- 17. This color is associated with trust and loyalty
- 19. This color is associated with health and nature