Advertising 1st 9-Weeks Review

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Across
  1. 3. The main point of interest in an image
  2. 6. To convince people that everyone is buying a product
  3. 7. A paper advertisement; distributed directly to consumers, often by hand
  4. 9. This color is associated with love and anger
  5. 14. The art and technique of arranging text
  6. 15. The visual weight is distributed evenly on a design
  7. 16. This color is associated with purity
  8. 18. Consider how people in ads convey emotions through their postures and facial expressions
  9. 20. The practice and techniques used to bring attention to a product or service
  10. 21. The first TV commercial, in 1941, was ____ seconds long
Down
  1. 1. The repeating elements throughout a design
  2. 2. A large outdoor advertising space; usually found on highways or busy streets
  3. 4. Research about how color affects human behavior and emotions
  4. 5. Technique involving direct eye contact
  5. 8. This device, created in 1440, allowed for mass printing.
  6. 10. This type of advertisement is used during Presidential Election Years
  7. 11. When marketers use metaphors and similes
  8. 12. This color is associated with royalty
  9. 13. In the early 1900's, advertisements were heard using this device
  10. 17. This color is associated with trust and loyalty
  11. 19. This color is associated with health and nature