Advertising

123456789101112131415161718
Across
  1. 3. Sophisticated language to enhance product image
  2. 6. Suggesting everyone is using the product.
  3. 9. A catchy tune or song used in ads to help you remember the product
  4. 11. Comparison that implies superiority without specifics
  5. 13. Casual language to create a friendly tone
  6. 14. Lavish adjectives that make a product seem better
  7. 17. Trustworthiness or credibility appeal.
  8. 18. Clever wordplay that gives a second layer of meaning
Down
  1. 1. A memorable phrase that helps remember a product
  2. 2. A memorable description of a product.
  3. 4. Words that create a positive feeling about a product.
  4. 5. Technical language that implies cutting-edge knowledge
  5. 7. Emotional appeal to the audience.
  6. 8. Using humour to engage and hold attention
  7. 10. Logical appeal using facts and figures.
  8. 12. Commanding tone to spur action, like "Buy now!"
  9. 15. Repeated sounds or words to make a slogan catchy
  10. 16. Using experts or statistics to sound reliable