Advertising and Sales Promotion

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Across
  1. 6. brands consumers are aware of but the individual has neutral feelings about the products
  2. 9. model consumers use to evaluate purchase alternatives
  3. 10. brands that are a part of a person's memory that are not considered because they evoke negative feelings
  4. 12. people who shape the decision making process
  5. 14. study of population characteristics
  6. 16. strongly held beliefs
  7. 19. mental position taken
  8. 20. people who control the information flow in the buying centre
Down
  1. 1. a group or set of individuals or businesses with distinct characteristics
  2. 2. individuals who authorize purchase decisions
  3. 3. when a firm intends to place a reorder with a previously chosen vendor
  4. 4. group of individuals who make purchasing decisions on behalf of a business
  5. 5. the study of the patterns of response that reveal AIOs
  6. 7. brands a consumer considers in a purchasing situation
  7. 8. simulations of the knowledge structures in an individual's brain
  8. 11. value of having a well known brand name
  9. 13. company buying goods and services for the first time with an organization members have no experience
  10. 15. guidelines concerning the essence of the company's marketing efforts
  11. 17. representing in an advantageous way
  12. 18. people responsible for making the purchase