Advertising and Sales Promotion

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Across
  1. 2. company buying goods and services for the first time with an organization members have no experience
  2. 4. simulations of the knowledge structures in an individual's brain
  3. 6. individuals who authorize purchase decisions
  4. 7. group of individuals who make purchasing decisions on behalf of a business
  5. 10. representing in an advantageous way
  6. 12. model consumers use to evaluate purchase alternatives
  7. 13. brands that are a part of a person's memory that are not considered because they evoke negative feelings
  8. 14. people responsible for making the purchase
  9. 15. strongly held beliefs
  10. 16. brands a consumer considers in a purchasing situation
  11. 17. people who shape the decision making process
  12. 19. value of having a well-known brand name
Down
  1. 1. the extent to which a stimulus or task is relevant to a consumer
  2. 3. a group or set of individuals or businesses with distinct characteristics
  3. 5. study of population characteristics
  4. 8. brands consumers are aware of but the individual has neutral feelings about the products
  5. 9. people who control the information flow in the buying centre
  6. 11. when a firm intends to place a reorder with a previously chosen vendor
  7. 18. anything that disrupts or distorts a message
  8. 20. mental position taken