Advertising and Sales Promotion

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Across
  1. 2. image - The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings)
  2. 4. - Person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers. Wholesalers who carry only non-competing goods or lines are called distributors
  3. 7. - The wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.
  4. 8. - The activity of promoting the sale of goods at retail.
  5. 10. - Simple and catchy phrase accompanying a logo or brand, that encapsulates a product's appeal or the mission of a firm and makes it more memorable.
  6. 12. - Keeping the product in the minds of the customer and helps stimulate demand for the product.
  7. 13. Buying - Any purchase that a shopper makes that has not been planned and is sudden and immediate.
  8. 15. mix - Customers categorized according to demographic and psychographic characteristics that make up their customer profiles.
  9. 17. - Desire for certain good or service supported by the capacity to purchase it.
  10. 18. marketing - A channel form of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques
  11. 19. market - A particular market segment at which a marketing campaign is focused.
Down
  1. 1. price - The discounted price of an item from the regular selling price.
  2. 3. - Commercial transaction in which a buyer intends to consume the good or service through personal, family, or household use.
  3. 5. Subdivision of a population into segments with similar characteristics, such as age, education, income.
  4. 6. - Method adopted by a firm to set its selling price.
  5. 8. - Alternative term for market.
  6. 9. - The bringing a product or service to the attention of potential and current customers.
  7. 11. marketing - Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them.
  8. 14. marketing - The activity of separating a market for a product into subgroups based on existing relationships within them
  9. 16. - A party that supplies goods or services.