Advertising and TV VTS

3. activities a company undertakes to promote the buying or selling of a product or service.
5. a skillful or efficient way of doing or achieving something.
8. a general statement or concept obtained by inference from specific cases.
9. the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized.
11. the tendency to assume that the members of other groups are very similar to each other, particularly in contrast to the assumed diversity of the membership of one's own group.
14. a medium of cultivation
15. any form of advertising that appears on mobile devices such as smartphones and tablet computers.
16. radio, television, and Internet advertising.
17. prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
18. advertising that reaches consumers when they are outside their homes.
19. the action of transferring something or the process of being transferred.
20. A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products.

1. material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
2. a perceived gradual decrease in quality that is caused by the knowledge of cultural stereotypes
4. the activity or profession of producing advertisements for commercial products or services.
6. something comforming to a fixed or general pattern.
7. the process by which people categorize themselves and others into differentiated groups.
10. a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience.
12. to recommend, usually for financial compensation.
13. the power of arousing a sympathetic response.