Advertising Chapter 24

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Across
  1. 2. establishes the policies and procedures for advertising self regulation.
  2. 6. cordinated series of linked ads with a single idea or theme.
  3. 10. ad text that provides information and sells a product.
  4. 11. particular style for the printed letters of the alphabet, punctuation and numbers.
  5. 12. number of times the ad appears before the customer.
  6. 15. blank areas on a page where there is no art or copy.
  7. 18. arrangement of the headline, copy and art on a page.
  8. 19. refers to the thickness and slant of letters.
  9. 20. a verb telling the readers what to do.
Down
  1. 1. a firm that creates ads, commercials, and other parts of an ad campaingn.
  2. 3. outlines the goals, primary message, budget, and target market for an ad campaign.
  3. 4. the visual aspect of the words printed on the pages.
  4. 5. identifies the person or comapny paying for the ad.
  5. 7. elements that illustrate the message of an ad.
  6. 8. changes in brand awareness or attitudes toward a brand.
  7. 9. time between reserving an ad space and when it actually runs.
  8. 13. number of viewers expected to see an ad.
  9. 14. words designed to grab attention of viewers.
  10. 16. aspect of an ad that provides information and sells the product.
  11. 17. measures the effectiveness of an ad before it it seen before the public.