Advertising crossword6

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Across
  1. 2. Supporting an event or program in exchange for promotion
  2. 4. A catchy tune used in commercials
  3. 5. Creating a unique image for a product or company
  4. 7. Advertising that misleads consumers
  5. 9. An online ad that suddenly appears on a screen
  6. 10. A celebrity's approval of a product
  7. 12. A series of coordinated marketing efforts
  8. 13. Simplified, often misleading portrayal of a group
Down
  1. 1. A deceptive sales tactic
  2. 3. Someone with social media power to promote products
  3. 6. A technique used to persuade an audience
  4. 8. Appeals that target feelings over logic
  5. 10. Advertising that follows moral guidelines
  6. 11. The specific audience a campaign is aimed at