Advertising Final Fall Semester

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Across
  1. 2. Share Percentage of total sales in a market captured by a brand or company
  2. 5. Specific group of potential customers a business aims to reach
  3. 7. Comprehensive document outlining a company's marketing strategy
  4. 9. Environmental impact consideration throughout a product's
  5. 10. Small, specialized segment of the market
  6. 12. Marketing function involving physically moving goods
  7. 13. Type of advertising that promotes the overall image of a corporation
  8. 15. Company providing services like planning and executing advertising campaigns
  9. 17. Individual or organization sponsoring advertising
Down
  1. 1. Factors such as age, gender, and income in marketing segmentation (
  2. 3. Term for the promotion of a specific product or service to generate sales
  3. 4. Mix Set of controllable tactical marketing tools (2 words)
  4. 6. Philosophy emphasizing meeting customer needs as the primary focus
  5. 8. Geographic segmentation is based on _____ location
  6. 11. Type of television program that combines information and advertising
  7. 14. Associations of businesses collaborating to address common concerns
  8. 16. Distinctive name, symbol, design, or slogan identifying a product or company